Webinar Replay

Personal Branding in Sales: Stand Out and Win More Deals

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WHAT YOU'LL LEARN:

As a trusted advisor, your expertise is just the beginning. What really draws clients in – and keeps them coming back – is the connection they feel with you. Your personal brand is what sets you apart, builds trust, and shows clients why you’re the right person to help them reach their goals.

But how do you create a brand that feels real and resonates? That’s what this webinar is all about. During this session we demonstrate how to craft a personal brand that reflects who you are, aligns with what your clients care about, and helps you grow your practice authentically.

A step-by-step approach to defining your personal brand in a way that’s authentic and impactful.
How to connect your brand with the needs and challenges your clients face every day. 
Simple ways to use your brand story to build trust and strengthen relationships. 
Ideas for creating a cohesive brand with your team to deliver an outstanding client experience. 
Practical tips you can start using immediately to grow your practice and stand out in your field.

KENDALL RAWLS
Director of development, ISPA

Kendall Rawls is the Director of Development for ISPA who knows and understands the challenges that impact the success of an entrepreneurial owned business. Her unique perspective comes not only from her educational background but, more importantly, from her experience as a second-generation family member employee of The Rawls Group - Business Succession Planners. 

CO-HOSTS

JOE GIRARD
SALES PERFORMANCE COACH, CHANGE GROW ACHIEVE

Joe Girard is a sales performance coach and consultant from Victoria, British Columbia Canada. His mission is to rid the world of "salesy weirdos" and help people sell like humans. Joe has worked in sales for 25 years, from being a sales rep to manager and trainer to now helping coach and train companies around the world. He believes that it's not what he puts into people, but rather what he can pull out of them to find their unique opportunities. His understanding of the sales mentality coupled with complex strategic thinking allows Joe to find creative ways to solve challenges and make them fun.

"The most important item I gained by obtaining training in succession planning was an understanding of the legion of drivers that impact a successful succession plan. It gave me the ability to understand my clients’ motives better (which in many instances are not fully articulated)." 

Leon M Rogers, CPA/ABV/CFF, CFE, CVA, CSP 
Managing Member, Tetrick and Bartlett

"I was always trying to find better ways to speak with business owners about succession planning. This training helped me transition from selling to asking better questions. This also enhanced my listening skills and I pivoted to teaching/consulting to their issues. I was better able to help privately held businesses move through the process of Succession, Exit and Transition."

Michael C. Valdez, AIF, CLU 
Founder & President- Business Transition Council