The International Succession Planning Association® is a powerful resource for attorneys, wealth managers, accountants, and consultants to better serve their clients, increase their marketability, and ultimately grow their business. If you are already working with business owners, you owe it to both yourself and them to be trained in succession planning.  

The Opportunity is Huge

There has never been a greater need for comprehensive succession planning than right now. With an aging population and uncertain economic times, business owners face complex issues impacting their long-term goals. Will you be the one who helps guide them through these changes?

What Steps Are You Taking to Secure Your Clients Futures?

$30 trillion 

In the coming years, baby boomers are passing on around $30 trillion in assets to their heirs. 


Around 15% of businesses have no written succession plan in place.


90% of younger workers (18-to-34) report that working at a company with a clear succession plan would improve their levels of engagement


Companies in top-performing quartiles had planned successions 79% of the time, and also 79% hired for CEO positions internally 

Become a Certified Succession Planner

Distinguish Yourself From the Competition

In recent years, succession planning has become a marketing buzz word among professionals endeavoring to capitalize on the transition of “baby boomer” owned businesses. However, most of these professionals are only addressing issues that are unique to their profession without awareness of other issues that will predictably impact their efforts. As a result, the client suffers, and advisors are leaving a lot of opportunity to grow their business on the table.

Professionals can now participate in distinguishing education and certification programs that acknowledge their training, experience and specialization related to the business succession planning field.

The Education & Certification Process:

Separates you from your competition and position you as a highly relied-upon, relational advisor resulting in additional revenue streams for your core services.

Provides comprehensive training in the circumstances impacting the transition of a business legacy through the next generation of owners, leaders, and managers.

Acknowledges the ability to identify succession assets and liabilities within the Succession Matrix®, develop an integrated action plan and lead a collaborative planning process amongst a team of advisors.

"The most important item I gained by obtaining training in succession planning was an understanding of the legion of drivers that impact a successful succession plan. It gave me the ability to understand my clients’ motives better (which in many instances are not fully articulated). I did not pursue succession planning as a separate business endeavor but used the knowledge to assist my clients in engaging professionals that could help them move forward.

New business and retaining clients are not an issue. Influencing clients to act was. The more I know about building, operating, valuing, protecting, and eventually passing on a business, the better I can serve my clients in achieving their goals."

Managing Member, Tetrick and Bartlett

Are You Looking to Grow Your Practice?

Check out these other free downloads


Multi-generational clients grow your business. Whether you are a lawyer, accountant, financial advisor, or consultant, we have a list of actionable strategies you can test today to motivate your clients to work with you long term.


Get this free resource of 12 powerful questions you can ask to identify client motivations and influence business owners to take action. Grow your business by having better discussions with prospects and clients immediately.


Want to get into the specifics of what it takes in succession planning? Gain insights into the inner-workings of a real long-term family business succession planning case study and a business engagement that was worth over $75,000 per year.


You need to have a plan. We outlined three of our best examples of projects you could learn from and potentially apply in your business. From objective to successful outcome, these family business examples help you build strategies.

About The International Succession
Planning Association

The ISPA® is dedicated to providing cutting edge planning and facilitation resources to business owners, financial advisors, business consultants, attorneys, accountants, bankers, vendors, professional and industrial associations, and manufacturers. The goal of the ISPA is to provide professionals who are or desire to be involved in the lucrative succession planning market access to education, technology and developmental programs that will significantly leverage their ability to impact clients who own or who have vested interest in the continuity of closely held businesses.


The mission of the ISPA is to strategically improve succession planning practices and philosophies by building membership, professionalism and collaboration among succession planning professionals and through providing assessment technology that will efficiently and economically impact manufacturers, vendors, business owners and succession planning professionals.


The vision of the ISPA is to be the global resource for succession planning education, collaboration and technology by providing unique resources to advisors, business owners, manufacturers, and vendors that will support the achievement of their respective goals. Specifically, we believe the Succession Planning Assessment™(SPA™) can be a motivator to business owners to take action, as well as a versatile tool for the business community, to assess business value and family harmony and create exposure to their succession issues.

The Succession Matrix®

ISPA Core Philosophy: 

Through an extensive national research and study program, the organizers of the ISPA identified the ten planning factors critical to the continuity of a business through the next generation. These interdependent factors, as a body, are referred to as the Succession Matrix.

 The Succession Matrix is the foundation for the education programs and resources of the ISPA. 


This group is dedicated to connecting advisors, consultants & counselors who are or have an interest in working in the business succession planning field to globally promote the key concepts and to help the succession planning community learn, leverage resources & outperform. This group will promote an environment for sharing ideas, leveraging resources and will provide access to cutting edge professional development and planning resources.  

"I was always trying to find better ways to speak with business owners about succession planning. This training helped me transition from selling to asking better questions. This also enhanced my listening skills and I pivoted to teaching/consulting to their issues. I was better able to help privately held businesses move through the process of Succession, Exit and Transition.

The majority of a business owners wealth is locked in their business. To help them move, spend, transfer and distribute their wealth you need to be able to address and serve them where they need you. Our future is dependent of the continued success and growth of our Entrepreneurs."

Michael C. Valdez, AIF, CLU
Founder & President- Business Transition Council


Succession planning is a major priority for business owners right now. Are you prepared to help your clients navigate their long term needs as effefictively as possible?